Google China ‘Warfare’: Turning a non issue to win-win strategy Avinash Godbole and Gunjan Singh After months of talking and debating, Google finally decided to withdraw its services from mainland China. Google had announced in January 2010 that it will close its search portals in China due to the strict monitoring by the Chinese government and also because of continuous hacking. On March 22, 2010, Google decided to route the searches for mainland China from its Hong Kong portal, where it is not bound to sensor its results. But this resulted in the Chinese government’s internet filters getting into action, thus resulting in complete internet disconnection or display of error messages instead of search results. Google’s revenue model is based on internet search and what is referred to as ‘pay per click’ or ‘pay per display’ method. So besides google and its user, this model requires a seller willing to advertise a product/content through google and ready to pay for it. In case o...